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Negril, Jamaica
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Must-include attractions sorted by popularity
Most popular attractions in Negril, Jamaica
1. Seven Mile Beach
Negril
Quick facts: Powdery pale sand runs for about seven miles, giving you long, uninterrupted stretches perfect for barefoot walks and sunset volleyball. Warm, clear water hovers around 27โ29ยฐC, so snorkeling and casual swims feel more like drifting in a warm, glassy pool than fighting waves.
Highlights: When the sun slides down toward the horizon around 6:00โ6:30 pm, tiki torches and string lights ignite, local bands start reggae sets, and the air fills with smoke, salt, and spiced-sweet scents. A quirky local habit sees fishers selling grilled snapper and conch straight from coolers on the sand, often priced near $10โ15 USD a plate, letting you eat the catch minutes after the net comes in while the tide laps your toes.
2. Rick's Cafe
Negril
Quick facts: Perched on jagged limestone cliffs, the spot draws cliff divers who leap from platforms as high as 35 feet into cobalt-blue water. Local bands play reggae and calypso at sunset, while bartenders mix bold rum punches that taste of brown sugar and lime.
Highlights: At golden hour, hundreds gather on the rocks to cheer as professional jumpers launch from a 35-foot ledge, their silhouettes flashing against a blaze of orange and pink. Night brings live reggae and steady pours of Red Stripe and rum punch, the sharp citrus and sea-salt aroma mingling with steel-drum rhythms for a sensory finish you'll remember.
Traditional Sweet Dishes
Black Cake
Also called rum cake, it is a dense, dark fruit cake soaked in rum and wine for weeks, and it is a centerpiece at Jamaican weddings and Christmas celebrations.
Gizzada
A crisp tart shell filled with sweet, spiced grated coconut, gizzada is a classic Jamaican street pastry with Portuguese and African influences.
Coconut Drops
Made from grated coconut, ginger, and brown sugar, coconut drops are chewy, caramelized sweets sold by vendors across Jamaica and popular as an everyday treat.
Traditional Savory Dishes
Ackee and Saltfish
Jamaica's national dish, ackee and saltfish pairs the buttery ackee fruit with salted cod, onions, and peppers, and is traditionally served for breakfast with dumplings or fried plantain.
Jerk Chicken
Jerk is a Jamaican cooking style where meat is dry-rubbed or wet-marinated in a fiery spice blend including scotch bonnet peppers and pimento, then slow-smoked over pimento wood for a smoky, spicy flavor.
Curry Goat
Introduced through Indian indentured labor, curried goat is a celebratory, slow-simmered stew flavored with curry powder, thyme, and scotch bonnet, often served at parties and special occasions.
Traditional Beverages
Blue Mountain Coffee
Grown in Jamaica's Blue Mountains, this coffee is prized worldwide for its mild flavor and bright acidity, and it is one of the country's most famous exports.
Sorrel Drink
Made from dried hibiscus calyces boiled with ginger, cinnamon, and cloves, sorrel is a festive, tangy drink especially popular at Christmas, often spiked with rum.
Mauby
A traditional bark-based drink, mauby is brewed with mauby bark and spices to produce a bittersweet, refreshing beverage that can be sipped chilled or served warm.
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