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São Paulo, Brazil
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Must-include attractions sorted by popularity
Most popular attractions in São Paulo, Brazil
1. Ibirapuera Park
Green oasis in São Paulo's center, where modern architecture meets lakes and museums. Stroll paths, rent a bike, visit galleries and watch local life.
2. Avenida Paulista
Avenida Paulista pulses with museums, modern architecture and lively street culture. Walk galleries, watch street performers and enjoy rooftop city views.
3. Museu de Arte de São Paulo (MASP)
MASP
Bold modern architecture on Avenida Paulista houses a world-class collection. Walk under the suspended slab, see paintings on easels, and Brazilian and European highlights.
Book a FREE walking tour in São Paulo, Brazil
The best way to experience a city with a local tour guide.
Tip: We strongly recommend a free walking tour on your first day to get to know the city with a local guide. They usually cover all main attractions and you can ask for personal recommendations based on your interests for the next days. Book early as spaces fill up fast!
4. Mercado Municipal de São Paulo
Iconic Belle Époque market full of vivid stalls and stained-glass. Taste regional fruits and mortadella sandwiches while exploring lively food aisles.
5. Pinacoteca do Estado de São Paulo
See Brazil's most important 19th and 20th century art in a grand historic gallery. Wander varied paintings, modern exhibits and a bright central courtyard.
6. Beco do Batman
A vibrant outdoor gallery of ever-changing street art in Vila Madalena. Wander a narrow alley of bold murals and endless photo spots.
7. Edifício Copan
Oscar Niemeyer's sinuous Copan anchors São Paulo's República district. Wander the sweeping lobby, watch daily life, and photograph the dramatic wave façade.
8. Museu da Língua Portuguesa
Celebrate Portuguese through immersive, high-tech exhibits and storytelling. Hear voices, play language games and learn Brazil's linguistic history.
9. Sala São Paulo
World-class acoustics inside a restored 19th-century train station, home to São Paulo's leading symphony. Attend a concert or guided tour to admire the hall, glass roof and historic façade.
Things to Do in São Paulo, Brazil
Popular activities and local experiences recommended by travelers
Traditional Sweet Dishes
Brigadeiro
Originating in the 1940s, brigadeiro is a chocolate truffle made from condensed milk, cocoa and butter, rolled in chocolate sprinkles, and it is the must-have sweet at birthdays across São Paulo and Brazil.
Pudim de Leite Condensado
This silky caramel flan made from condensed milk and eggs is a staple dessert in São Paulo homes and restaurants, prized for its smooth texture and sweet caramel topping.
Romeu e Julieta
A simple pairing of goiabada, a guava paste, with slices of fresh or fried queijo, this sweet and savory duo reflects Portuguese and indigenous influences and is a beloved Paulista classic.
Traditional Savory Dishes
Pastel de Feira
These deep-fried turnovers are sold at open-air markets throughout São Paulo, filled with everything from cheese to heart of palm, and they epitomize the citys street-food culture.
Coxinha
A teardrop-shaped croquette filled with shredded chicken and often cream cheese, coxinha is a São Paulo favorite that became popular in its cafes and snack bars, perfect for on-the-go eating.
Sanduíche de Mortadela (Mercadão)
The giant mortadella sandwich from the Municipal Market of São Paulo is an iconic, overflowing sandwich, famous for its enormous portions and a must-try for visitors.
Traditional Beverages
Cafezinho
A strong, small black coffee served throughout São Paulo, cafezinho is more than a drink, it is a ritual of hospitality and a daily energy boost for Paulistanos.
Caldo de Cana (Sugarcane Juice)
Pressed fresh at street stalls and markets like the Mercadão, this sweet, refreshing juice is a classic way to cool down in São Paulo, often paired with pastel.
Mate Gelado
Iced mate tea, sold in glass bottles on city streets and at sporting events, is a popular, invigorating cold drink in São Paulo, especially during hot summers.
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Day trips
Santos
Historic port city with beaches and the Coffee Museum.
Google MapsGuarujá
Popular beach resorts, surfing and seafood restaurants.
Google MapsCampos do Jordão
Mountain town with a European feel, hiking and museums.
Google MapsEmbu das Artes
Artisan markets and colonial streets, great for weekend visits.
Google MapsHolambra
Dutch-influenced town, famous for flowers and annual festivals.
Google MapsComments (9)
Get a Bilhete Único card at any metro station, reload it. Transfers are much cheaper than single fares, big savings.
Ibirapuera Park is a peaceful escape, great for morning runs and picnics. Mix of modern and old architecture everywhere.
Feijoada and coffee were highlights, locals were friendly. January humidity was brutal, pack breathable clothes.
Rain ruined some plans but saved money by hitting indoor markets. Service in restaurants can be slow on weekends.
Skip pricey Paulista eateries, walk two blocks into side streets or try Vila Madalena for authentic, cheaper meals.
Getting there
Airports
Train stations
CPTM lines 7 and 11, metro connections
CPTM line 8, long-distance connections
Regional and long-distance rail, near Sala São Paulo
Use airport bus or rail shuttles when available, or taxi/ride-hailing; allow extra time for traffic.
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